§ 01 · POSITIONING
I don't add tools.
I remove work.
§ 02 · FROM THE BOOK
From the book · Chapter 05
The problem isn't selling.
It's that clarity was lost upstream.
See the book 108 pages · 4 parts · 15 chapters
§ 03 · RECENT WRITING
All writing → No. 38
The worst problems send no signal. They wait for someone to cross two sources.
Jul 29, 2026 · 3 min
No. 37
The cost of running something isn't the hours. It's what gets forgotten.
Jul 22, 2026 · 3 min
No. 36
A system whose cost you don't know isn't an investment. It's a habit.
Jul 15, 2026 · 3 min
§ 04 · LET'S TALK