§ 00 · WRITING
Notes from work. Short pieces on selling, deciding, communicating.
Around 1,000 words each, no images, no listicles. Reading time runs 3 to 5 minutes.
§ 01 · ARCHIVE · 10 ENTRIES
Sorted by date · most recent first
Updated weekly
No. 24
Distractions aren't the problem. They're the symptom.
Apr 22, 2026 · 3 min
No. 23
You're not selling less for lack of persuasion. For lack of clarity.
Apr 18, 2026 · 4 min
No. 22
When everything looks important, nothing really is.
Apr 14, 2026 · 4 min
No. 21
Changing campaign isn't the same as changing problem.
Apr 10, 2026 · 5 min
No. 20
Focus isn't discipline. It's a consequence.
Apr 06, 2026 · 3 min
No. 19
They don't avoid decisions. They avoid ambiguity.
Apr 02, 2026 · 4 min
No. 18
Price doesn't create value. It exposes it.
Mar 28, 2026 · 3 min
No. 17
Selling isn't convincing. It's letting someone decide.
Mar 24, 2026 · 4 min
No. 16
More options don't make the offer stronger. They make it weaker.
Mar 20, 2026 · 3 min
No. 15
Adding pressure rarely speeds up a decision. It usually blocks it.
Mar 16, 2026 · 4 min
§ 02 · STAY IN TOUCH
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