§ 00 · WRITING
Notes from work. Short pieces on selling, deciding, communicating.
Around 1,000 words each, no images, no listicles. Reading time runs 3 to 5 minutes.
§ 01 · ARCHIVE · 24 ENTRIES
Sorted by date · most recent first
Updated weekly
No. 24
Distractions aren't the problem. They're the symptom.
Apr 22, 2026 · 3 min
No. 23
You're not selling less for lack of persuasion. For lack of clarity.
Apr 18, 2026 · 4 min
No. 22
When everything looks important, nothing really is.
Apr 14, 2026 · 4 min
No. 21
Changing campaign isn't the same as changing problem.
Apr 10, 2026 · 5 min
No. 20
Focus isn't discipline. It's a consequence.
Apr 06, 2026 · 3 min
No. 19
They don't avoid decisions. They avoid ambiguity.
Apr 02, 2026 · 4 min
No. 18
Price doesn't create value. It exposes it.
Mar 28, 2026 · 3 min
No. 17
Selling isn't convincing. It's letting someone decide.
Mar 24, 2026 · 4 min
No. 16
More options don't make the offer stronger. They make it weaker.
Mar 20, 2026 · 3 min
No. 15
Adding pressure rarely speeds up a decision. It usually blocks it.
Mar 16, 2026 · 4 min
No. 14
Stopping things is a form of strategy. The most underrated one.
Mar 12, 2026 · 4 min
No. 13
Clarity doesn't simplify reality. It imposes a hierarchy on it.
Mar 08, 2026 · 4 min
No. 12
Explaining more isn't clarifying more. Often it's the symptom of the opposite.
Mar 04, 2026 · 5 min
No. 11
Price negotiation is rarely about price. It's about value that isn't clear.
Feb 28, 2026 · 4 min
No. 10
The urgency you push onto the customer is the urgency you're feeling yourself.
Feb 24, 2026 · 3 min
No. 9
An offer doesn't win for what it promises. It wins for what it excludes.
Feb 20, 2026 · 4 min
No. 8
A message that doesn't work isn't badly written. It's read out of context.
Feb 16, 2026 · 4 min
No. 7
Value isn't communicated. It's framed.
Feb 12, 2026 · 3 min
No. 6
Executing faster without deciding first is just getting lost faster.
Feb 08, 2026 · 4 min
No. 5
When marketing comes before decisions, it amplifies the confusion.
Feb 04, 2026 · 4 min
No. 4
Attention isn't value. It's a stage.
Jan 31, 2026 · 4 min
No. 3
More visibility doesn't mean more clarity. Often it means the opposite.
Jan 27, 2026 · 3 min
No. 2
Decisions not made don't disappear. They turn into double work.
Jan 23, 2026 · 4 min
No. 1
Growth doesn't generate value. It generates volume.
Jan 19, 2026 · 3 min
§ 02 · STAY IN TOUCH
Get new pieces by email. Roughly one a week.
name@email.com
No spam · unsubscribe anytime