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Matteo Adreani
§ 00 · A SHORT BOOK

When Selling
Feels Hard.

Clarity comes before marketing.

A short book on what happens upstream of the sale: when we stop understanding who we are, who we're useful to, and why. Four parts, fifteen chapters, no filler.

108 pages · EN + IT · 4 parts · 15 chapters
Matteo Adreani
A short book

When Selling
Feels Hard

Clarity comes before marketing.
108 pages
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§ 02 · INDEX
4 parts
15 chapters
+ conclusion

Part I — When growth complicates everything

  • 01 Why selling has become harder
  • 02 The cost of decisions not made
  • 03 Complexity isn't only size
  • 04 When everything seems important, nothing really is

Part II — Selling isn't the real problem

  • 05 The problem isn't selling
  • 06 Attention isn't value
  • 07 When marketing makes things worse
  • 08 Execution without decisions

Part III — Value-Centric Branding

  • 09 Making value visible
  • 10 Preparing the decision
  • 11 Context comes before communication
  • 12 Value-Centric Branding in practice

Part IV — The consequences of clarity

  • 13 What changes when value is clear
  • 14 What you can stop doing
  • 15 Selling as a decision, not as persuasion

Conclusion — Less noise. Better decisions.